Yandex.Market cards above the content-rating floor

The Yandex.Market content-rating rulebook, in one preset

Yandex.Market is the third-largest CIS marketplace behind Wildberries and Ozon, covering Russia, Belarus, and Kazakhstan through the seller portal at partner.market.yandex.ru with authoritative documentation at yandex.ru/support/marketplace. Its standout feature — one neither Wildberries nor Ozon can replicate — is direct integration with the Yandex search ecosystem, so catalog inventory feeds into Yandex organic search and the Yandex shopping surface, which is a discovery channel other CIS marketplaces simply do not own. The photo rulebook is looser at the authoring layer than Wildberries or Ozon. A card can upload at a 300 by 300 pixel floor, accepts JPG and JPEG and PNG and HEIC and WEBP, stays under a 10 MB ceiling, and allows one image at the minimum with a category-dependent ceiling on the maximum. The preset is designed around the difference between what will upload and what will actually rank.

The rating layer is where Yandex.Market earns a preset of its own. Content rating inside Yandex.Market ties image quality to search rank the way Ozon does, and the image dimension that gates rating eligibility is the sum of sides — width plus height — at a documented threshold of 1800 pixels for participation and 2048 pixels for a high media-quality score. Below 1800 the listing does not enter the rating tier and does not earn the richer Yandex search surface, which is often the main reason a seller chose Yandex.Market in the first place. Yandex also crops display images to 3:4 inside the search results grid and the storefront, and a non-3:4 upload gets auto-cropped with no seller control over which part of the frame survives. Prohibited content mirrors the CIS consensus: no watermarks, no store logos, no price tags, no discount badges, no contact information, no third parties unless integral to the product, no weapons or drug imagery, and no comparative or emotional marketing text. Infographics are formally allowed as a primary when the product is digital — a rare permission on the CIS cluster.

Why the rating floor matters more than the upload floor

The Yandex.Market rating layer compounds across the catalog the same way Ozon's does. A listing that sits below the sum-of-sides 1800 threshold never enters the content-rating tier and never earns the Yandex search shopping surface — a discovery channel Wildberries and Ozon cannot match. Sellers who standardize every SKU on a 1200x1600 export from the preset report cleaner rating tiers across the whole catalog, faster indexation on new listings inside the Yandex search ecosystem, and a measurable click-through lift on refreshed cards. The low authoring floor is a trap for sellers who treat a 300x300 upload as compliant — technically it is, but it never ranks.